Rihanna’s highly anticipated Fenty Beauty line is here.
The music pop star launched her line at the Sephora in Times Square, and her products went on sale online in 150 countries the following morning. They will be available in Sephora stores across the America.
After launching a stylist agency called Fr8me and a photo agency named A Dog Ate My Homework, and later linking a $25 million sponsorship deal with Samsung, Rihanna is the latest celebrity to taking a ‘dab’ into the cosmetics business.
Reality star Kylie Jenner introduced a lip kip last year, and it’s on track to rake in $1 billion in sales by 2022 . Meanwhile, Rihanna’s line, will include foundations and highlighters complimenting all skin tones. Rihanna told reporters at her Fenty Beauty launch, that she wanted to create products that “girls of all skin tones could fall in love with.”
“In every product I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between”.
Shout out to Rihanna, making Magenta moves…shhhhh! 🙂